Description

With the support of readers who demand high quality, the media also raises it’s bar. This explains the nature of articles published in the business supplement of ‘The Hindu Tamil Thisai’. There are many who have written about the righteousness advocated by Thirukkural. But Soma Veerappan’s approach has been different and distinct. He has successfully dug out the management concepts embedded in it. The 125 articles he wrote in our Commercial Supplement helped the readers to develop their leadership qualities and management skills. In a way, it was a weekly session on different aspects of Management like Financial Management, Human Resource Management, Marketing Management, etc. This book is a collection of English versions of the first 60 articles. Squeezing out the essence of Thirukkural and elaborating it is no simple task. But he has done it very diligently and effectively. His conversational style makes even the heaviest matters light.